Senior Manager Performance Media & SEM & SEO

• Melbourne, Victoria | RACV Head Office
• Perm Full Time | Hybrid Working
• A Competitive Salary | Discounts on Selected RACV Products

Great things start here

Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.

About the Opportunity

As the Senior Manager of Search, you'll shape the future of how RACV shows up in search, and everywhere it matters and manage the performance media function including paid Social Media,.

In this pivotal role, you’ll bring your extensive leadership experience and lead the charge in unifying our paid and organic search efforts into a single, powerful strategy. You’ll own the end-to-end vision for maximizing our total search presence, driving traffic, boosting conversions, and making sure we're consistently found by the people who need us most.

But this isn’t just about traditional SEO and SEM. You’ll be at the forefront of the next evolution in search, spearheading RACV’s strategy for generative AI and conversational platforms. From Google and Bing to ChatGPT, Perplexity, and beyond, you’ll ensure our brand and content are not only visible, but also trusted and authoritative in an increasingly AI-driven search landscape. Leading the SEO and Digital Performance Media team, you will oversee campaign recommendation and placements across SEM & Social channels.

This is your opportunity to lead a high-impact, cross-functional strategy at the intersection of technology, content, and innovation - shaping how RACV connects with millions in the moments that matter most.

Come along for a new journey

You’ll be instrumental in ensuring our Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

• Lead planning, strategy and delivery, PPC campaigns on Google Ads, Bing Ads, and vertical platforms.
• Identify and drive optimisation and test and learn capability with to deliver ROI and efficiency working with Marketing Managers and product stakeholders
• Deliver a forward plan and strategy that drives technical, on-page, off-page, and content SEO initiatives to increase organic visibility and qualified traffic.
• Conduct keyword research, SEO audits, competitive analysis, and link-building programs with a focus on driving key business and marketing objectives across the RACV suite of products.
• Collaborate with developers to ensure SEO best practices are implemented across site architecture, mobile performance, structured data, and site speed.
• Develop and own an integrated search growth strategy that aligns SEM (Search Engine Marketing) and SEO (Search Engine Optimization) to drive overall traffic growth, reduce acquisition costs, and enhance ROI.
• Deliver a holistic approach and plan for paid and organic efforts to coordinate keyword targeting, content strategy, landing pages, and A/B testing across both channels.
• Establish unified reporting frameworks and shared KPIs (e.g., total search share, blended CPC/CPA, total conversions) that measure holistic search performance.

• Identify cross-channel synergies using data driven insights to inform SEO opportunities and paid strategies, with a view to improving efficiency and maximise coverage across the search funnel.

• Lead the development and approach for AI-generated search experiences (e.g., Google SGE, ChatGPT search, etc) by ensuring our content is structured and authoritative to be referenced or surfaced by LLMs.
• Work cross-functionally with content, product marketing, design, and development teams to align execution of SEM and SEO strategies.
• Manage, mentor, and grow a high-performing team and/or agency partners across SEM and SEO disciplines.
• Communicate strategy, performance, insights, and opportunities clearly to executive stakeholders and cross-functional collaborators.

What you’ll need to be successful

• 7+ years of experience in digital marketing, with proven leadership in both SEO and SEM roles.
• Extensive people leadership experience to bring the team together and drive exceptional performance.
• Deep knowledge SEO (technical and content), PPC strategy, and performance analytics.
• Demonstrated ability to integrate paid and organic strategies to drive total search performance.
• Experience with AI-enhanced and conversational search environments, including content optimization for generative search tools.
• Bachelor’s degree in Marketing, Business or related field desirable.

There’s so much on offer when you join RACV with benefits including

• Our flexible and informal work environment which helps bring balance between work and home.
• Generous discounts on home and car insurance policies and RACV roadside care
• Club Membership and great discounts across all RACV resorts
• Discounts from corporate partners that are updated monthly.

Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

Application Process

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

Additionally, Applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis -Corporate and whether any reasonable adjustments may be required.