SEO Specialist

• Melbourne, Victoria | RACV Head Office
• Perm Full Time | Hybrid Working
• A Competitive Salary | Discounts on Selected RACV Products

Great things start here

Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.

About the Opportunity

As the SEO Specialist, you will be responsible for identifying and executing opportunities to improve RACV’s organic search rankings for key relevant terms and driving more quality traffic.

You will be accountable for the implementation of onsite and offsite optimisation best practice techniques and driving demand generation to all RACV digital properties. Through using your SEO experience and knowledge you will help improve the overall effectiveness of the RACV website and related digital platforms.

This role is responsible for the implementation of RACV’s SEO Strategy in conjunction with the wider business strategic objectives and requires strong collaboration with stakeholders to align and support business priorities.

Come along for a new journey

You’ll be instrumental in ensuring our Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

• Implement the onsite and offsite SEO best practice techniques across all RACV digital properties.
• Facilitate enterprise wide SEO education and training and influence the role SEO plays in all digital content.
• Implement the SEO strategy for all RACV digital properties.
• Establish networks within Digital, Marketing and product teams to influence SEO opportunities and inbound traffic uplift.
• Monitor RACV digital properties and provide analysis, recommendations and liaise with business stakeholders to implement changes and uplift.
• Create proactive SEO data and insights and communicate out to the wider business.
• Establish link building and content audit and optimisation across core products.
• Support SEO / SEM overlay strategic opportunities, Google My Business management and ensure all reporting and recommendations are implemented meeting RACV quality assurance and guidelines.
• Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.

What you’ll need to be successful

• 3+ years’ experience as a SEO Specialist. 
• Strong analytical abilities and quantitative skills.
• Strong planning and prioritisation skills with ability to manage competing demands
• Tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience
• Experience preparing and presenting ideas and recommendations to colleagues, managers and senior stakeholders to seek endorsement and support for initiatives.
• Focus on data-driven SEO analysis and optimisation
• Working knowledge of Search (SEM/SEO), UX, accessibility and customer experience.
• Proficiency with a wide range of technology tools, including:
  • Google Search Console
  • Analytics software
  • SEO Tools
  • Content management systems such as AEM
  • Accessibility and Usability
  • Agile project management tools, including Jira and Confluence

There’s so much on offer when you join RACV with benefits including

• Our flexible and informal work environment which helps bring balance between work and home.
• Generous discounts on home and car insurance policies and RACV roadside care
• Club Membership and great discounts across all RACV resorts
• Discounts from corporate partners that are updated monthly.

 Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

Application Process

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

Additionally, Applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis -Corporate and whether any reasonable adjustments may be required.