Marketing Manager - Travel & Experiences

• RACV Head Office | Melbourne CBD location
• 12 Months Fixed Term (Mat Leave cover) | Hybrid working – 3 days in office
• Competitive Salary | Discounts on selected RACV products

About the opportunity

RACV is seeking a commercial, strategic and hands‑on Marketing Manager to lead marketing across our Travel & Experiences and Travel Insurance portfolio. This is a senior role within our Leisure Marketing team, responsible for driving awareness and consideration growth while delivering strong sales outcomes in a fast‑paced, seasonal category.

You’ll drive brand strategies and programs designed to  support long‑term growth while delivering at pace against short‑term commercial targets, responding rapidly to market conditions. A strong focus on maximising owned member channels, alongside paid activity, and close collaboration with Product and Revenue teams will be key to accelerating the Travel & Experiences and Travel Insurance portfolio.

Key responsibilities

• Create and deliver the strategic marketing plan for RACV Travel and RACV Travel Insurance portfolio, achieving annual business KPIs
• Shape and refine the RACV Travel and Travel Insurance value propositions, building our understanding and  focus on target audiences and developing strong creative platforms that power effective communications
• Develop a compelling campaign program, owning, media and creative briefs, and managing agency partners
• Manage budgets, commercial forecasts and ROI measurement for all programs under your leadership
• Build strong relationships across Resorts, Club, Product, Revenue and Marketing teams
• Coach and lead a high‑performing marketing team

About you

• 7+ years’ experience in strategic B2C marketing
• Expertise in full funnel marketing channels, including strong capability in both brand building and ambitious acquisition programs
• Commercial mindset with proven budget ownership and commercial measurement focus
• Excellent stakeholder management, communication and leadership skills
• A highly creative, data‑driven approach with a passion for continuous improvement
• Ability to ‘think differently’ to drive impact across not just paid, but also owned and earned channels 

There’s so much on offer when you join RACV with benefits including 

• Our flexible and informal work environment which helps bring balance between work and home. 

• Generous discounts on home and car insurance policies and RACV roadside care 

• Club Membership and great discounts across all RACV resorts 

• Discounts from corporate partners that are updated monthly. 

Our difference 

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. 

Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters. 

Application Process 

You can learn more about the RACV at careers.racv.com.au 

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. 

Submit your CV via the link below. 

Note for Recruitment Agencies/Search Firms 

This role is being managed by RACV Talent Acquisition and we will not accept unsolicited resumes/applications/candidate profiles from Recruitment Agencies/Search Firms. Please do not forward content to our job posting email addresses or RACV employees. RACV is not responsible for any fees related to unsolicited resumes/applications/candidate profiles.