Marketing Manager - Resorts & Club

• RACV Head Office | Melbourne CBD location
• Permanent Full time | Hybrid working – 3 days in office
• Competitive Salary | Discounts on selected RACV products

About the opportunity

RACV is seeking a highly creative and commercially astute Marketing Manager – Resorts & Club to lead the end‑to‑end marketing strategy for RACV Club, RACV Resorts and to drive step-change in our organic social and content strategy. Sitting at the intersection of content, growth and performance, this senior role owns strategy, budgets and delivery—driving resort guest visitation, new Club member acquisition and strong commercial outcomes.

You’ll also shape how RACV shows up across owned and social channels, maximising our exciting Club events and partnership roadmap as well as our amazing Resort properties across Queensland, Victoria and Tasmania.  You’ll partner closely with Resort, Club and revenue teams, and lead a talented team to deliver impactful, insight‑led campaigns.

Key responsibilities

• Lead and deliver the strategic marketing plan for RACV Resorts & Club, achieving annual KPIs
• Own and actively grow RACV Leisure social and owned  channels in partnership with Group Social and the 1:1 Delivery Team
• Develop compelling value propositions, campaign strategies and creative briefs
• Manage creative and media agency partners, budgets and ROI measurement
• Build strong relationships across Resorts, Club, Product, Revenue and Marketing teams
• Coach and lead a high‑performing marketing team

About you

• 7+ years’ experience in strategic B2C marketing
• Strong social, content and digital  marketing capability, including use of creators, influencers and partnerships to maximise marketing impact
• Commercial mindset with proven budget ownership and measurement focus
• Excellent stakeholder management, communication and leadership skills
• A highly creative, data‑driven approach with a passion for continuous improvement

There’s so much on offer when you join RACV with benefits including 

• Our flexible and informal work environment which helps bring balance between work and home. 

• Generous discounts on home and car insurance policies and RACV roadside care 

• Club Membership and great discounts across all RACV resorts 

• Discounts from corporate partners that are updated monthly. 

Our difference 

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. 

Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters. 

Application Process 

You can learn more about the RACV at careers.racv.com.au 

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. 

Submit your CV via the link below. 

Note for Recruitment Agencies/Search Firms 

This role is being managed by RACV Talent Acquisition and we will not accept unsolicited resumes/applications/candidate profiles from Recruitment Agencies/Search Firms. Please do not forward content to our job posting email addresses or RACV employees. RACV is not responsible for any fees related to unsolicited resumes/applications/candidate profiles.