Marketing Manager - RACV Club

About the Opportunity

RACV Club is an iconic part of the RACV portfolio, bringing members together through premium hospitality, exclusive experiences, events and member benefits. We're looking for a commercially driven Marketing Manager to shape the next chapter of the Club's growth.

Reporting to the Head of Leisure Marketing, you'll own the RACV Club marketing strategy end-to-end, leading the annual plan, budget and growth agenda across member acquisition, engagement, visitation and revenue. As the senior marketing voice for the portfolio, you'll partner with General Managers and senior stakeholders to bring the Club experience to life, creating campaigns, events and initiatives that attract new members while delivering greater value to existing ones.

This is an opportunity to combine strategic leadership, commercial accountability and experience-led marketing to help grow one of Melbourne's most recognised membership brands.

What You'll Be Responsible For

• Developing and leading the annual marketing strategy and member growth plan for RACV Club
• Driving member acquisition, engagement, visitation, revenue and brand outcomes
• Owning and governing the marketing budget, ensuring investment delivers measurable return
• Building compelling commercial cases and influencing senior stakeholders on marketing priorities and opportunities
• Leading the marketing strategy for Club member acquisition, events, experiences and premium member activations
• Driving brand growth and ensuring the Club's positioning strengthens the broader RACV brand
• Establishing clear performance measures, governance frameworks and a strong test-and-learn culture
• Partnering across Digital, CRM, Brand, Communications, Social and Performance Marketing teams to deliver integrated campaigns
• Managing agency partners to ensure exceptional quality, value and outcomes

About You

You're a commercially minded marketer who creates demand, builds engagement and delivers sustainable growth.

You'll bring:

• Marketing experience across hospitality, lifestyle, tourism, events, membership or customer-centric industries
• A proven track record of owning marketing strategy, budgets and commercial outcomes

• Strong experience across experiential marketing, partnerships, digital performance media, social and customer engagement
• The ability to influence and present confidently to senior executives and General Managers
• Strong financial and commercial capability, with experience managing investment decisions and ROI
• A natural ability to build relationships and lead through influence across cross-functional teams
• Experience leading agencies, stakeholders and matrix teams to deliver integrated marketing programs
• A growth mindset, curiosity and the confidence to challenge conventional thinking

We offer

• Discounts and benefits across selected RACV products and services.
• A collaborative and inclusive culture where your ideas and expertise are valued.
• Career development opportunities within one of Australia's most recognised member organisations.

Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

Application process

 You can learn more about RACV at careers.racv.com.au. Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. Please submit your CV via the link below.