Marketing Coordinator

Reference:  30317
RACV

485 Bourke Street Melbourne

9 Jul 2024
  • Melbourne, Victoria | RACV Head Office
  • Fixed Term (6 month) Full Time
  • A competitive salary | Discounts on selected RACV products

 

 

Great things start here

 

RACV is an organisation that’s broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Travel and Leisure experiences, RACV is also one of the biggest installers of Solar energy in Victoria, and it’s a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates. At its core, RACV is the largest member organisation in Victoria, and we’re trusted to be there for our over 2 million members.

 

 

About the Opportunity

 

Reporting to the Marketing Manager, the Marketing Coordinator is integral to the team providing support to the Marketing Manager on key programs of work across the Member Benefits portfolio and taking the lead on a number of projects across small and medium marketing initiatives.

 

The Leisure Marketing team is accountable for driving acquisition, engagement and strengthening relationships with existing Members and customers as well as developing and delivering the strategic marketing plan across the Leisure portfolio. This includes proposition development, marketing strategy development/optimisation and Member and customer

engagement/utilisation. We focus on delivering benefits to Members and customers beyond the product offering through a range of rational and emotional benefits, across an integrated channel mix.

 

 

Come along for a new journey

 

You’ll be instrumental in ensuring our Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

 

  • Development of the weekly newsletter and web briefs by liaising with product stakeholders to support delivery of business needs
  • Developing marketing communications plans and briefs and implement across owned, earned and paid channels.
  • Coordinate the execution of creative and promotional offer elements, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off through our marketing workflow tool.
  • Develop collateral as appropriate to generate revenue and engagement for our leisure portfolio, with particular focus on the benefits program
  • Track campaign progress, gather, analyse and generate insights from business and customer data to continually optimise and refine (as necessary), and report performance across lead indicators on a weekly and monthly basis (across all distributors).
  • Demonstrate creative excellence and generate and optimise effective outcomes across all communication mediums.
  • Deliver campaigns on time and on budget, and monitor campaign effectiveness to ensure targets are met.
  • Provide Marketing Managers with Post Implementation Reviews
  • Support Marketing Consultant in executing certain campaign elements. 
  • Develop collateral as appropriate to support our leisure portfolio 
  • Manage strong relationships with RACV benefits program partners and internal RACV stakeholders, by providing them with a central point of contact for their benefits program marketing needs.

 

 

What you’ll need to be successful

 

  • 2 years+ experience in marketing/campaign coordination including through the lines mediums
  • Good understanding of consumer marketing with Leisure specialism well regarded
  • Experience working in an agile environment well regarded
  • Strong campaign development and execution skills with experience across a range of marketing channels
  • Familiar with email marketing, social media platforms and reporting tools
  • High level of stakeholder management experience
  • Collaborative and adaptive approach
  • Positive ‘can-do’ attitude
  • Effective communicator, credible and naturally inquisitive.
  • The ability to simplify complexity

 

 

Our difference

 

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.

 

 

Application Process

 

You can learn more about the RACV at careers.racv.com.au

 

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

 

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