Marketing Coordinator - Leisure

• Melbourne, Victoria | RACV Head Office
• Permanent Full Time | Hybrid Working
• A Competitive Salary | Discounts on Selected RACV Products

Great things start here

RACV is an organisation that’s broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Leisure products including RACV Resorts and Travel. RACV is also one of the biggest installers of Solar energy in Victoria, and it’s a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates. At its core, RACV is the largest member organisation in Victoria, and we’re trusted to be there for our over 2 million members.

About the Opportunity

The Leisure Marketing team is responsible for developing and delivering the strategic marketing plan across the Leisure portfolio, driving acquisition, engagement and strengthening relationships with existing Members and customers. This includes proposition development, marketing strategy development / optimisation and Member and customer engagement/utilisation.

Reporting to the Marketing Consultant, the Marketing Coordinator is integral to the team providing support to the Marketing Manager & Marketing Consultant across RACV Resorts on key programs of work and taking the lead on a number of projects across small and medium marketing initiatives.

Come along for a new journey

You’ll be instrumental in ensuring our Leisure Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

• Develop marketing communications plans and briefs (under guidance, where appropriate and implementation across owned, channels).
• Coordinate the production of creative and promotional offer elements of the Travel News eDM, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off through our marketing workflow tool.
• Support Marketing Managers and Marketing Consultants in executing marketing communications including writing promotional offer copy. 
• Develop collateral as appropriate to support our leisure portfolio, with particular focus on RACV Resorts
• Support Marketing Manager and Marketing Consultant in executing certain campaign elements across eDM and social channels.
• Develop collateral as appropriate to support our leisure portfolio.
• Track campaign progress and communications, continually optimise and refine (as necessary), and report performance across lead indicators on a weekly and monthly basis
• Demonstrate creative excellence and generate effective outcomes across all communication mediums.
• Deliver campaigns on time and on budget and ensure campaign targets are met.
• Realise tangible business improvement opportunities from campaign activity
• Support Marketing Manager and Marketing Consultant with Post Implementation Reviews.
• Campaign and tactical support across Leisure portfolio owned digital channels (marketing emails, social media and transactional emails).

What you’ll need to be successful

• Experience creating emails through Salesforce Marketing Cloud
• 2+ years experience in marketing email coordination
• Good understanding of consumer marketing with Leisure specialism well regarded
• Strong campaign development and execution skills with experience across a range of marketing channels
• High level of stakeholder management experience
• Displays resilience. Nimble, experience working in a fast-paced environment
• Collaborative and adaptive
• Positive ‘can-do’ attitude
• Effective communicator, credible and naturally inquisitive.
• Can simplify complexity
• Travel & Resort industry experience an advantage

There’s so much on offer when you join RACV with benefits including

• Our flexible work environment which helps bring balance between work and home.
• Generous discounts on home and car insurance policies and RACV roadside care
• Club Membership and great discounts across all RACV resorts
• Discounts from corporate partners that are updated monthly.

Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.

Application Process

You can learn more about the RACV at careers.racv.com.au

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.