Content Designer - Digital Products

Great things start here 

Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference. 

About the opportunity 

As a Content Designer, you'll play a key role in designing and optimising content across RACV Insurance's digital quote, accounts, and self-service experiences. Working within established digital products and customer journeys, you'll help make complex information easier to understand, navigate and act on.  

This role centres on continuous improvement, where you'll work within existing design systems, regulatory requirements and product frameworks to create clear, accessible and customer-centred content that enhances both usability and customer outcomes.  

Partnering closely with various teams, you'll bring a content-led mindset to the design process and help ensure content supports customer needs, business objectives and accessibility standards. 

Key responsibilities 

• Design and deliver content across RACV's digital products, including web and mobile experiences.  

• Write and design clear, accessible and user-focused content that simplifies complex customer journeys. 

• Analyse data to identify opportunities to optimise and improve content using research, analytics, SEO insights and testing. 

• Collaborate with designers, product teams and stakeholders to deliver high-quality customer experiences. 

• Contribute to content planning, design system management and content governance practices.  

• Support A/B and usability testing to make informed content decisions and improve customer outcomes.  

• Ensure all content aligns with RACV's brand, voice, tone, accessibility and compliance requirements.  

• Leverage AI tools and emerging technologies to help refine, test and improve content approaches. 

What you’ll need to be successful  

• Demonstrated experience in Content Design, UX Writing, Content Strategy or a similar role. 

• Experience in UX writing for digital quote flows, customer journeys and optimising conversion. 

• Hands-on experience working with Figma  

• Experience with Miro, Jira and Confluence would be desired 

• Strong understanding of user-centred design principles, customer experience and digital product delivery. 

• Excellent written communication skills with the ability to simplify complex information into clear, compelling content. 

• Experience using research, analytics, SEO insights and testing to inform content decisions. 

• Strong stakeholder engagement skills and the ability to work effectively across multidisciplinary teams.  

• A portfolio demonstrating user-focused writing and content design outcomes. 

There’s so much on offer when you join RACV 

• A flexible, informal work environment that supports balance between work and home 

• Generous discounts on home and car insurance policies and RACV roadside care 

• RACV Club membership and great discounts across RACV resorts 

• Monthly-updated discounts from a wide range of corporate partners 

Our difference